Getting Connected To Customers Shouldn't
Be So Hard!
Making a return on your investment seems impossible. TV Ads, Fly By Night Marketers and Magazines never work.
All these things just leave you feeling like you’re rolling the dice in Vegas…
But no business should have to take a chance on their marketing.
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Video Services That Work in the Digital Age
Before we discuss the value of video production services, understand that the internet is a visual marketplace. Consumers don’t have a chance to touch and feel your product or experience your service in person, so what they can hear and see is all you have.
Video production is a direct method to get a lot more out of your existing online presence. It’s simply a greater method of using the sense impressions that are already proven to work for businesses online, while also retaining more of your audience’s attention and interest.
Furthermore, once you’ve captivated that audience and blown them away with informative content, you can also include a marketing message. Considering how rapidly they’re gaining trust for your brand, a professionally-made video will also see drastically higher conversion rates than static content, like text and images.
One of the most powerful aspects of video content in terms of your marketing presence is that they’re much more likely to go viral than a simple article, blog post or piece of social media content. As we’ll discuss further, there are multiple ways to take advantage of these effects as well.
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Video Production Services
There are two crucial components to marketing online. They are branding and the actual marketing itself. Professional branding will increase the desired effect of everything you do online. In terms of videos, it’s a form of marketing that will put your brand in front of people who might not otherwise ever be exposed to your business.
In other words, it’s not just high-quality video that matters. Of course this will have a major, significant impact on what people think of your videos. However, a branded video production effort will also resonate perfectly with the exact audience who purchases and uses the products and services that you sell.
Another powerful benefit of video services is that you can include videos in your blog posts. As you know, imagery can increase the amount of people who engage with your posts exponentially, and sharing your videos will increase that engagement further.
Remember, we’re talking about professionally-produced content, not some homemade tutorial. Graphics, audio, calls to action and sales psychology are integrated into a full-blown information marketing effort for a targeted audience.
SEO Video Marketing
You understand the power of video production on the internet. There are a few additional benefits that are exclusive to video marketing as well.
For one, when people search for information on Google, there’s a good chance a video will be presented before any of the natural search listings. In terms of search marketing, this is an extremely effective way to gain an audience for your videos, all of your social media content, as well as the brand that they may consider purchasing from.
SEO video marketing is also about generating high-quality back links for a search marketing campaign. This means that when people search Google with a specific intent to purchase the kind of products and services you sell, they’re more likely to find you.
Search marketing is a form of free traffic. Most importantly, it’s a buying audience rather than people just looking for information. In addition to a greater ability to sell through videos, it’s a way for people to share links to your site across the web and gain reputation with Google.
Additionally, some companies endorse video influencers, because they know how powerful it is to simply feature their product or service in front of an engaged audience. How your products and services are shown and spoken about in your video content is an art, and it’s available to your business today.
Are Video Marketing Services A Reliable Business Model?
Video marketing services are a powerful tool for virtually any business. In fact, some companies have built multi million-dollar brands based on video content alone.
Consider a glimpse of the impact that a video marketing company can create for your business. For one, they have professional equipment to create crystal clear content that portrays a psychological environment of professionalism and legitimacy.
If not for the power of video content on its own, it’s a complement to any existing content you’re publishing online. You can gain a following on platforms like Facebook and YouTube exclusively through videos, and cross promote on each of your platforms.
Video production services are also available for local businesses. For example, a dentist’s office might have a plethora of useful content that their audience would love, and a video production expert will be able to create that for you. This is a viable method for generating leads and sales for a brick and mortar business, as well as online.
If you don’t like being in front of the camera and don’t know the sales psychology involved in video production, it’s a good idea to let a professional handle it for you. Yes, it is effective, and yes it can work for your business.
How To Work With A Video Marketing Company
The first step is creating a definite set of objectives for your specific business. You can work out a content plan that will engage the exact demographic of people who purchase the products and services that you sell.
Whether you’re looking for benefits to your SEO, creating social engagement, generating sales directly from videos or all three, they’re able to work with you to create a strategy to fit your needs.
The general rule of thumb for video production is that it should be fun and informative. Combining this with technological proficiency and a deep understanding of branding and internet marketing, the agency you work with should be able to handle everything.
In terms of video marketing services, this may change depending on the niche your business is in. Regardless, a competent agency will strategically craft a marketing plan to expose the right people to your videos, wherever they may be online.
Understanding the benefits and strategies of video services, you should feel confident that it can work for you, if you’re involved with the right agency.