Getting Connected To Customers Shouldn't
Be So Hard!
Making a return on your investment seems impossible. TV Ads, Fly By Night Marketers and Magazines never work.
All these things just leave you feeling like you’re rolling the dice in Vegas…
But no business should have to take a chance on their marketing.
Our team understands how to navigate the digital technology world
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When it comes to promoting your business, visibility is critical. No matter how wonderful your product is, it is less than useless unless your customers know it exists, and this is where top-quality marketing comes in.
Marketing your brand comes on two levels: local marketing, designed to stay close to home and convert your everyday passers-by into customers, and national marketing – taking it countrywide. Why settle for good results, when you can take your business to the next level and enjoy customers from across the nation – as well as the potential profits they bring with them!
Sounds like a great idea, right? Which begs the next question: just how do you make this vision a reality? We have good news: you don’t need to be a national SEO specialist to succeed: we have the secret weapon you didn’t know you needed.
What is SEO?
SEO stands for Search Engine Optimisation and refers to the visibility of your website by prominent search engines – namely, Google. The goal is to ensure that your link is at the top of the first page whenever anyone searches for your services; this increases visibility, helps customers to connect with you more efficiently, and boosts your potential results.
As the name suggests, national SEO, or national marketing, broaden your horizons and introduces your product or services to a far wider audience. The primary technique in achieving this is the effective use of keywords, which focus on a wider setting, as opposed to the geographical restrictions required for local marketing. As you can imagine, keywords for optimizing national SEO services need to be far more creative and imaginative; you have to consider not only what your neighbors would search for, but a total stranger on the other side of the country. National SEO companies are skilled in this area and can help to really refine the best possible search terms to ensure that your name is always popping up.
get found with a powerful National Marketing company
We know your industry. we know search engine optimization. results proven.
Do I need National SEO?
National SEO services may seem a little too ambitious, especially if you are a small business who is just starting out, or if you are brand new to the world of digital marketing. In the long term, however, they are a hugely beneficial investment that can totally transform the projected profits of your business. In a sense, national marketing services is one of the most lucrative investments you can make for your business and is imperative for those who are thinking big.
Here are some of the top reasons to invest in national SEO:
Your Business is Based online
For businesses with a physical brick and mortar premises, local SEO is the way to go. This allows you to take full advantage of the continuous footfall which heads past every day and is a perfect way for businesses to integrate with the local community to ensure authentic and long-lasting relationships.
Online businesses, however, have another strength: their freedom. Not being constrained to a geographical location allows you to really broaden your horizons and think big. Your business can target the major cities across the nation, and this can have a stratospheric impact on your overall marketing success, allowing your name to be seen by a vast and varied audience.
You have a Larger Budget
By their very nature, national SEO campaigns are a lot more expensive than their local counterparts, and this can be an example of ‘go big or go home.’ If you are blessed with a substantial marketing budget, now is the time to make full use of every penny, and help your brand go global.
You are targeting the international market
Some businesses, especially those offering a particularly personal service, are naturally better suited to a smaller, more intimate customer base, and so are more suited to local SEO. If, however, you are able to facilitate and assist customers all over the world, a national campaign helps you to tackle this challenge. As an example, you may offer a service that could be equally applicable to customers in the States, as those in Scandinavia, or offer as much value to residents of the UAE as those residing in Europe. Perhaps you have the means to ship internationally, or already have offices and networks set up across the planet. Modern life and technology mean that the world is smaller than it has ever been, and this means that your product no longer has to confine itself to a single geographical location.
The Bottom Line
Determining whether you would benefit from a national campaign can be tricky, but if you can answer Yes to the following questions, it’s time to go global!
- Are your target customers based all over the world, as opposed to a single geographic location?
- Do you want to take your brand to the next level, and establish an international presence, aligning yourself with some of the biggest competitors?
- Do you have a substantial marketing budget available?
What Do I Do Next?
If you have decided that national SEO is the logical next step for your business, there are two main routes to consider: the first is to try to tackle the challenge of SEO yourself, in an attempt to maximize profits and save on costs. Though tempting, this is not the method any experienced marketer would suggest!
As we mentioned, national marketing services can be expensive – and with good reason. This type of exposure requires meticulous attention to detail, extensive research into the best keywords, and a steady hand at the helm to help steer your business to success.
By utilizing the skills of an experienced national SEO company, you can rest assured that every step in the process is being taken care of by competent and qualified professionals with many years of experience across the industry. Everything from top-quality keyword research and implementation to regular analysis of results can be incorporated into one of our handy national SEO packages, and this helps to make your marketing campaign a genuine, profitable investment.
Get in touch today and see how we can help you achieve the next level of results – it will be the most profitable call you ever make for your business!