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In a world of 24/7 connectivity, mobile phones are an essential element of everyday life – whether for business or pleasure. In recent years, apps have exploded onto the market, and the growth seems endless; 178 billion apps were downloaded in 2017, rising to a predicted 205 billion in 2020, and an estimated 258 billion in 2022 – a rise of 45% over five years. This is a trend that is going nowhere, and it is vital that your brand is at the forefront of fashion if you want to stand out from the crowd.
Apps can be an essential element of your business, and can totally transform the way you operate, market, and interact with your customers. There are a huge array of benefits which can come with app development, and these include:
Stand out from the crowd
Marketing your business needs to ensure that you are getting attention for all the right reasons, and mobile app development can be a major factor in this. Though apps are growing in popularity, they are still not available for every business, and so you can still stand out and offer something new and unique for your customers. Apps can be tailored to your own needs and requirements, and this means you can bring the presence and flavor of your brand to every corner of your app and user experience.
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Increase Customer Engagement
One of the advantages of an app is the ability to access the brand anytime, anyplace, thanks to the constant presence of mobile and smartphones. Time-sensitive deals and offers can be taken full advantage of, and customers will be able to check out your stock, service, or product from anywhere in the world.
Loyalty schemes can also be a significant factor in customer engagement, and these can be greatly enhanced by the use of an app. These can work in a similar way to traditional loyalty cards, with repeat visits or a certain number of purchases triggering a reward. The advantage of an app over a physical card is again portability; most customers will always have their phone on them, especially with the rise of payment systems such as Apple and Android Pay. If your customer is forced to choose between two similar options but realize they can grab a freebie with your app, it is pretty clear where their loyalty will lie!
In addition, customers can access support, help, and assistance directly from the brand, and this can go a long way in building trust and a solid, long-standing relationship.
Make Life Easier for your customers
As well as boosting engagement, a top-quality app can also help to make the whole process fast and simple for customers, and this makes them far more likely to complete their purchase and return to your brand time and again. Depending on your individual industry and service, you can program the app to book tables and appointments, reserve slots with practitioners, personalize products and items, and even pay via online methods such as PayPal, Apple, or Android Pay, or with a card attached to your account. Members can also store their shopping baskets for ease of use, and this makes the entire purchase process fast and efficient – great news for customers, and a boost for the site when they return in the future!
It can co-exist with your website
When you have spent a considerable sum on your website, it can be tempting to assume it will solve all your business woes. An app, however, can work in conjunction with a great website and will be perfect for customers on the go. Whether sitting in a waiting room, traveling on a train or stuck in an airport lounge, checking a phone is usually the pastime of choice. As long as the app is responsive, interactive, and easy to use, your customer will be able to follow up on inquiries made on the website, get used to your range and brand, and complete their purchase from anywhere in the world. Research shows that where a business provides an app, the majority of purchases will be made through it.
It Acts as extra advertising
Digital marketing is a great boon for any business and has overtaken traditional billboards and paper adverts for the majority of companies. Social media marketing is big business, and many brands will use this to their full advantage, thanks to the prevalence of sites such as Facebook, Instagram, and Twitter in everyday life. An app can have the same impact; it allows you to essentially place your logo on the front page of your customer’s smartphone, visible to them every time they check their email, make a call, or browse the web. This familiarity will help them to associate your brand with a particular need, and you will be the first one they think of when the need arises.
It offers long-term value
Adding an app can really increase the value of your business and boost your overall brand. It may incur an initial charge, but in the long term, the app development cost can be seen as an investment, offering extended benefits and increased profits for the long-term future of your business and potential profits.
The Next Steps
Once you have decided that your business would benefit from an app, it is time to get in touch with the experts. The app development process could be the first step towards significant profits in the future, and so it is a good idea to make sure your product is developed and distributed by experienced and creative practitioners, who know precisely what you need to succeed and can transform your vision into a reality.
As one of the top app development companies, our team has the skills, experience, and technical know-how to take your business to the next level. With plenty of years in the business, we can tailor your app to your industry and personal business needs, ensuring that your customers have everything they need to enjoy a high-quality, smooth experience, from the initial search to the final click.