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What is SEO?

SEO” stands for Search Engine Optimization. There’s no one type of SEO action. Instead, SEO is an umbrella term for a variety of different techniques and strategies. Some of these strategies are complicated and technical while others are pretty simple. All SEO techniques work toward the same goal: increasing traffic.

SEO emphasizes organic traffic. Organic traffic is also called free, natural or editorial traffic. This is the type of traffic where someone is searching for a product or service you provide, but they aren’t necessarily searching for your specific business.

How Search Engines Work

Google, Bing and Yahoo (and smaller search engines, too) all work in the same basic way. They rank web pages according to relevance. When someone inputs a search term, the search engine algorithm tries to determine which results that person will find most useful.

Determining exactly HOW and WHY each search engine ranks a site is a bit of an art and a bit of a science. Each search engine has its own algorithm, and each algorithm is kept secret. Plus, algorithms are regularly updated to adjust how pages are ranked so to better serve searchers everywhere.

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Top 3 SEO Ranking Factors

Content- When you write your piece, it should be informative and original. Don’t copy text from another website because it will lower your value meter. The search engines always know. (They know everything, obviously.) Make sure that the topic you are writing about is relevant to your website. If you write about something that has nothing to do with your website, then the search engine will label it as unreliable information and you won’t gain visibility.

Links- Even if you have superior content and site design, having reliable and quality links back to your site will deem you more of an authority. You can get links through shares and social media marketing services, but you can reach a wider audience through proper and ethical link building strategies that increase the strength of your domain.

Citations- Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

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