Email Drip Campaigns
Email newsletters are a great way to send out your team’s latest announcements, but they have a major problem: new subscribers only see new emails, and never get the first emails you’d sent out to your list. All they’ll see is the stuff you send after they sign up.
Often called drip campaigns but known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule. Perhaps one email will go out as soon as someone signs up, another will go out 3 days later, with one more going out the next weekend. Or, the emails can be varied based on triggers, or actions the person has performed like signing up for your service or making a purchase, which is why they’re also sometimes called behavioral emails.
Setting up drip email campaigns might seem daunting, so we’ve broken down what drip campaigns are, when they’re effective, and how you can use them to cultivate a customer from a disengaged user. Lets Chat Today To Go Over Your Drip Campaign.
Did You Know? Drip campaigns aren’t limited to email—the term also applies to direct mail and phone-based marketing, too. But in this primer, we’re focusing on email, since it’s efficient and cost-effective.
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