Conversion Rate Optimization
What is CRO? What techniques can be used to improve CRO?
According to 59% of company respondents, CRO is crucial to their overall digital marketing strategy. While 98% overall believe CRO’s impact on their digital marketing carries some kind of importance.
Let’s say your site is doing brilliantly in many areas. Traffic is coming your way via an effective SEO, paid search, social or content strategy. Great!
Unfortunately the people visiting your site aren’t achieving the goal you actually intended them to achieve in the first place. They’re not converting.
‘Conversion’ may not necessarily be a purchase, although more often than not it can be. A conversion can also be an email sign-up, the creation of an account, the completion of a survey, an app download.
Whatever the ultimate point of your website is, a conversion is the successful completion of that action. Conversion Rate (CR) is a key metric in e commerce as it reveals the percentage of your site’s total traffic completing a specific goal. The higher the conversion rate the better.
Conversion rate optimization (CRO) is the process of optimizing your site to increase the likelihood that visitors will complete that specific action.According to our latest Conversion Rate Optimization Report there are eight valuable areas that companies need to concentrate on for conversion rate optimization:
- A/B and multivariate testing
- Having a structured approach
- Customer journey analysis
- Copy optimisation
- Online surveys/customer feedback
- Cart abandonment analysis
- Using a complementary selection of the above
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