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What a web design company is and what it can do for your business
A web design company is much more than someone who creates fancy artwork. In fact, most often the creative work that most resonates with people online is clean and simple. However, a professional design will also perfectly convey a feeling of professionalism and legitimacy, while attracting a reading and buying audience.
However, even when you have these elements, they actually need to be built into a website for that audience to view. As you’ll discover, this isn’t as simple as pressing a few buttons and having a specialized site built for you.
There are valuable platforms out there, such as WordPress, that allow you to use custom plugins for advanced site features. Some platforms even provide shopping carts for selling products and services.
What’s not so obvious is the fact that basic templates aren’t designed for sales psychology. Everything from your banner and logo, social media buttons, links and text layout will have a major impact on how people interact with your site.
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Expertise in Web Design and Development
If you know the ins and outs of WordPress, you can pick a premade theme and simply plug in elements of your design. However even then, you’re dealing with serious limitations that can ruin the design of your site and turn your audience cold.
Professional web designers will actually create a design first, and then build your website to order. For example, they’ll use Photoshop and Illustrator to produce custom logos, graphics and photos to use in the most important areas of your site.
A WordPress website design company will lay out an entire blueprint on a visual basis. After this specially-designed layout is crafted, they’ll then build the site from the bottom up, in order to achieve the perfect end result.
Web pages are built using web programming languages such as HTML, CSS and Java. Specialists who know advanced web programming are able to create every last detail in exact proportion.
This is a major frustration and headache if you don’t know what you’re doing. Figuring out which piece of code needs to fit in which line in the program, and combining that with the creative elements of your design isn’t something you should have to worry about.
Another important aspect of this technical expertise is the fact that your blog or website needs to be optimized for the web. This goes well beyond using keywords, and extends into the structure of HTML code.
The technical elements will greatly impact how search engines interact with your site. Further, it will determine how quickly your pages will load on both desktop and PC, which we’ll talk about next.
Mobile Website Design 6
There are two things to consider in web design and development, in terms of mobile. First, if your site isn’t designed and optimized for smart phones and tablets, you’re losing the majority of your audience.
Second, many platforms and technological standards are requiring websites to be mobile compatible. This will impact how links appear on social media sites, as well as what happens when someone actually visits your blog.
Imagine seeing an interesting article on Facebook or Twitter. You follow the link, only to find that the site header and logo are out of proportion, even blotchy and distorted. It’s difficult to even read the content because you have to zoom in, and the scrolling functionality isn’t working properly.
This isn’t a problem you want to have. Fortunately, platforms like WordPress have mobile integration built into them. However, without adequate web design, you’re still going to have many of the issues mentioned above.
With mobile website design in mind, you can give your website the optimization it deserves. Any competent web design agency will be able to do this for you, all the way from the inner coding to the psychology of the user experience.
Website Design Pricing
The cost of working with a web design company is dependent on your needs. For a small business, you’ll be blown away by the value you get from the right agency.
All of the benefits of site speed, sales psychology, mobile and social integration are just the basics. When you consider how many countless hours it would require for just one of those elements, a complete package should fit your budget nicely.
Remember that most of the value is not in overdoing the artwork. It’s about getting results for your business with a clean, professional and appealing design that resonates with your specific audience.
A WordPress website design company, for example, will know exactly what kind of blog you need for your niche. They’ll show you how to create blog posts with killer images and effective content, and share them on social media.
You can’t overestimate the value of flawless design. People who reach your blog from sites like Facebook and Twitter only like and share that content if it engages them, and fulfills its promise for good information.
On the other hand, you can increase the amount of social engagement with a web design that’s fitted properly with social sharing buttons, and provides a pleasing experience. At the end of the day, if people aren’t reading and sharing your content, then there’s no point in publishing it.
In effect, any amount of marketing that you do will have a greater impact. Whether you consider it time saved or a greater bang for your buck, there isn’t an effective way to avoid professional web design, especially at a reasonable rate.
How to choose a web design company
Proven results with web design and development are easy to find. However, also take a look at their branding capability, and how seamlessly they’re able to present your brand across all platforms.
That fact is, the quality of a site’s design is just as important as the content it contains. This includes things like how easily you’re able to create effective links that spread across social media, and ultimately help rank your site.
Just as in generating sales, reflecting a professional brand through effective web design will impact your conversions. Whether your metrics are likes, comments, shares, back links or followers, everything will be influenced by the quality of your branding.