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Fort Collins SEO
Although many will try and deny it, we live in a digital age. People are on their digital devices, such as mobile phones and laptops, more and more each day. Our cell phones have made it so easy to get things done from the comforts of our own home. Why go to a busy mall when you can online shop. Don’t feel like cooking tonight, then you can order up some food and have it delivered to your doorstep. It really is quite amazing how much we use our devices. WIth that being said, businesses also use said devices. People have entire business operations that they run from their laptops and phones. They can even manage their marketing from these devices. For this reason, an online presence is needed for your brand and company. With things like fort collins web design and fort collins seo, you can really help boost your company and get more exposure by getting in the top ranks of search engine searches. Search engines like Google and Yahoo!. If you throw a little online marketing fort collins in the mix, you will be on your way to attract some new business. The larimer county small business development center offers resources that help you with your business planning. The sbdc fort collins may also help point you in the direction of some great Marketing and Design agencies. Before you head to these agencies and start throwing money at them, it is important that you know a few things to help you make your decision on who you want to work with.
get found with a powerful fort Collins SEO company
We know your industry. we know search engine optimization. results proven.
Optimizing your website to gain more traffic
Fort Collins SEO is a way to optimize your website for the search engines, hence the full name to the acronym Search Engine Optimization. seo fort collins is put in effect on your website by including certain keywords on your websites pages. These words can be single words or long tail words. I will explain the difference, but first you must know that these words cannot just be any words your pull randomly from a dictionary. These words have to be carefully researched and must be relevant to your business niche. You can use single words or long tail keywords. Long tail keywords are a combination of words. Some companies like to use their city and the various words of their niche. An example of this is “seo in fort collins”, SEO is the niche or business type and Fort Collins is the city we service. Using a variation of the niche really will help as well for instance you can also do “fort collins marketing”. Having a small variety of your long tail keywords and single keywords scattered throughout your website will really help Google and other search engines, find your site and crawl it. These keywords have two important traits. Search Volume and Keyword difficulty. Search Volume is an estimation of how often the words are searched in a given time. The keyword difficulty is how hard it is to get ranked using the words. There has to be a balance of the two in order to get the juice you need from them. What you are looking for are words that have a high search volume and a low keyword difficulty. There are tools out there that can help you find these words. You want to make the search engines happy. If you can put together a solid SEO campaign without over using your words, sites like Google will gradually rank your site up. You can overuse keywords, so you must make sure you use them carefully. Filling your pages with keywords will flag the search engines and they will assume your site is Spam. You do not want your site to be marked spam to search engines. It is very hard and almost impossible to remove that Spam label from your site. You want to spread the words out throughout each page. A good rule of thumb is to use your high ranked words no more than 4 times and use your low rank words at least once on each page. Space them out and you will be golden. Get your site ranked quickly and effectively using well researched keywords and you will also see an increase in business.
Quality Fort Collins Web Design Makes a Difference
A website cannot stand with keywords alone. You need an awesome fort collins website design to keep your visitors engaged. By the use of high quality design sense you can create an amazing size with a well thought out layout, impactful colors and readable fonts. Some of your visitors are here because of your well researched fort collins seo, now you have to give them a reason to stay. If you do not have time to design a site, you can hire a well skilled website design fort collins firm, like us. A good website will be appealing to the eye. Photos and videos can also be included to give your site that extra punch you need. With all this wonderful design going on on the surface, there are many things under the hood that you have to be aware about as well. These things your customer won’t see unless something goes wrong and your site doesn’t function as it is supposed to. You or your developer should ensure that your site is always functioning to its best ability. Navigation, links and buttons should all function and should all link to the appropriate destination you want your visitor to go.
Having photos and videos on your page can be great and visually appealing, but can slow down your visitor’s device. If you are going to use photos and videos here are a few tips. Make sure you resize your photos and compress them. This will help when your site is trying to load and will help avoid delay. Videos should be uploaded to other sites like YouTube or Vimeo, then embedded on your site using the given coding. If you embed a video instead of uploading it directly to your site, you will prevent your site from having to load the video on its own. This is especially helpful if you have a big, high quality video. We understand you want your site to look good, but you don’t replace the quality of it with the quantity of visual components. Find that balance.
Responsive Websites make your business universal
Since we know many people are visiting the web from their mobile devices, it is important that you make sure your website is mobile friendly. By mobile we mean that your website should load and function on both Apple and Android devices and on different browsers. You would think that these things would not make a difference, but devices run websites differently. There is different hardware and software in these devices that cause it to act differently from the others. You want to take this into account when you’re having your site built. You don’t want to leave out any potential customers because they don’t have a certain kind of device.
There are a variety of ways that you can market your site and business outside of fort collins seo and fort collins web design. There are PPC ads that you can run. PPC ads are Pay Per Click ads. Basically you will run ads on different platforms like Google and even social media sites like Instagram, Facebook and Snapchat. You will create ads that will pop up on people’s timelines or searches. These are just any people. These are people who have expressed some type of interest in your niche. This makes it so much easier to convert a visitor to a customer because you are already in front of someone that has been searching for a business like yours. You can also use what is called geo fencing and list retargeting. There are many ways that you can attract new business and draw in prior business. All you need is a carefully planned marketing strategy. Remember, you don’t want to annoy people so when you do create your ads, make sure you offer some type of incentive. Maybe a coupon code for a free item or a discount. People love incentives and will most likely take advantage of them.
Digital Marketing is our specialty
You are not the first business to have to hire a company to do their SEO, web design and marketing for them. Business owners, big and small, have too much to worry about in running their companies. So they hire awesome companies like ours to do all of this for them. We have many years experience in these fields and really take pride in helping businesses reach their full potential. We will build you the website you have been wanting and will implement the best SEO to your pages to help get your ranked quickly on search engines, especially Google. If you would like to run some PPC marketing fort collins, then we can do that too. We want to see you succeed. If you have any questions, please feel free to contact us. Our teams are looking forward to hearing from you.