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Local Marketing
When it comes to marketing your business, it can be easy to quickly lose control of your ideas and envision a global marketing campaign that sees you target the most remote corners of the earth. While this ambition should not be discounted, it is essential not to lose sight of the potential right in front of your face: welcome to the value of local marketing.
What is Local Marketing?
As the name suggests, local marketing focuses on optimizing your website, content, and online advertising campaign to push traffic in a specific, localized region. In particular, this can be extremely useful for companies with physical business premises; local marketing can really help to drive foot traffic to the store and encourage local people to make the most of your business or service.
Do I need Local Marketing?
If you are a small business or a company with a store or physical premises in your local community, local marketing could have a significant and positive impact on your business. In addition, you are likely to be one step ahead of the competition. According to research, 22% of small businesses failed to spend a single penny on digital marketing in 2016, and this means they are missing out on a vast market. Local marketing allows you to maximize the resources at your disposal free of charge, simply by attracting the attention of the people who walk past your business each and every day.
get found with a powerful Local Marketing company
We know your industry. we know search engine optimization. results proven.
Why is Local Marketing Important?
Small, local businesses always feel as though they are swimming against the tide. Major, multinational corporations will always have bigger marketing budgets, more competitive campaigns, and a far wider reach.
In order to combat this, small businesses need to think smart, and this means taking full advantage of the custom on your own doorstep: the people physically located in the proximity of your business.
In addition, working with the local community allows companies to build close, personal relationships with their customers, and this is far more likely to lead to an intimate and long-lasting connection, which can really prove invaluable to your business. Providers are likely to feel they have a more substantial duty of care; working locally means you will often have the chance to recognize your customers and clients by sight and name and being part of the local community leads into broader social responsibilities.
How To Make the Most of Local Marketing?
Using local SEO and local marketing can totally transform your business and potential profits and doesn’t have to take a considerable effort or specialist skills. Any local SEO agency will highlight the importance of the same core features, and with just a few small changes, you can have a substantial impact on your prospects and client reach.
Find A USP
This is crucial for any business but can be especially critical for a small local business. Think about the areas which truly differentiate you from the corporate giants; do you support local endeavors and causes, or have a historical link to the area? Perhaps local materials constitute a significant part of your business, or you are breathing new life into a local tradition? By giving customers a reason to choose you over a larger organization, you are taking care of half the battle.
Get To Grips With Google
No matter the size of your business, a Google My Business page is an essential asset. This allows you to optimize your landing pages, promote reviews and feedback, and include photos and contact details to the site. Setting up is simple but could have a real impact.
Value The Feedback
A critical aspect of your Google My Business page is customer reviews and feedback – these can make a significant difference. Start by reaching out to valued regulars and offer them an incentive to leave a review – perhaps they could benefit from a discount on their next visit. Make sure it is easy to do and consider leaving clear instructions to make the process as fast and straightforward as possible for your customers.
Use Your Keywords!
Whether focusing on local SEO or operating on a wider basis, keywords are the core of optimization. This is where your USP really comes into play; make a list of all the potential keywords which could be used to describe your business – including the name of the town, city, and region. These can be included in every possible location; the content of your site, any FAQ’s, product descriptions, and the homepage.
Getting your details in the right place is also critical; this will help the search engine to pick up on the relevant tags, boosting your ranking. Your city or region should be in the title tag of your landing page, along with a relevant keyword. This information should also be located in your H1 tag on the landing page, the URL, the content, and the ALT attributes on the landing page.
Check your details are accurate
Using local SEO and local marketing can totally transform your business and potential profits and doesn’t have to take a considerable effort or specialist skills. Any local SEO agency will highlight the importance of the same core features, and with just a few small changes, you can have a substantial impact on your prospects and client reach.
Make the most of mobile
If your business is not already set up for mobile, make this a key priority. Any local SEO packages will emphasize the importance of this, and for a good reason, research shows that 50% of all searches occur via mobile, meaning that you are missing out on a potentially massive customer base if you fail to make the most of this.
Use Your Resources
Links are a significant aspect of SEO and can help to get your site and brand noticed by all the right people. Make sure you are listed on relevant websites – for example, TripAdvisor for hotels and restaurants, Yelp for service-based businesses, and social media channels such as Facebook and Pinterest. By making yourself visible, you increase your chances of success.
Local marketing is a simple, cost-effective means of boosting your business and could make a significant difference to your overall profit and customer base. With a few simple changes, you can transform your brand from obscure and forgotten, to the thriving heart of your local community, with a slew of loyal, local customers.