The Leadlock™ Local SEO Playbook
Turn Your Google Business Profile & Website Into A 24/7 Lead Machine
Unlock the exact strategies local business owners are using to rank higher, get more calls, and close more jobs… without hiring an expensive agency or needing technical skills.
This free playbook is designed with non-tech-savvy business owners in mind and gives you everything you need to turn your online presence into a true lead-getting machine.
01.
Fine Tune Your Google Business Profile (GBP)
Your Google Business Profile (GBP) is your #1 free online tool to get found by local customers. Here are four powerful steps you can take right now to improve it… even if you’re not tech-savvy:
Choose The Right Categories
Why it matters: Google uses your categories to decide what searches to show your business for.
What to do: Go to your profile and choose a primary category that best matches your most profitable service (like “Plumber” or “Electrician”). Then, add a few more secondary categories if needed.
Pro Tip: If you’re not sure what to pick, look up your competitors and see what categories they use.
Add Real, High-Quality Photos
Why it matters: Customers trust what they can see.
What to do: Upload clear photos of your team, your van, real job sites, or before-and-after shots. Aim to upload at least 5–10 photos to start.
Here's a quick checklist:
- 2 team photos (in uniform if possible)
- 2 vehicle or equipment photos
- 2–3 job site action shots
- 2–3 before-and-after examples This mix helps build trust and shows both professionalism and proof of your work.. You don’t need professional photography, your smartphone will do just fine.
Write A Clear, Keyword Rich Description
Why it matters: Your business description helps Google understand what you do, and helps customers trust you.
What to do: Write a short paragraph that mentions your top services and your city. For example: “We provide water heater repair and emergency plumbing services throughout Arvada, CO.”
Pro Tip: Keep it simple and clear... don't stuff it with keyword
Post Weekly Updates
Why it matters: Fresh content shows activity and keeps you top of mind.
What to do: Once a week, post something simple: a recent job, a quick tip, or a seasonal reminder. You can even just repost a good review with a thank you.
Pro Tip: Set a reminder on your phone to post every Friday, it only takes 5 minutes.
02.
Build "Money" Local Pages that Convert
Think of your website like a salesperson, it should attract the right customers and get them to call. Here’s how to build high-converting service pages that rank well and bring in leads:
What Every High Converting Page Needs:
- A specific page for each service + city (e.g., “Water Heater Repair in Arvada, CO”)
- A clear headline (H1) that says exactly what the page is about
- A bold call-to-action (“Call Now” or “Get A Quote”) near the top of the page
- Photos and badges that build trust (real work, certifications, guarantees)
- Simple, benefit-focused text that explains how you help, not just what you offer
- A short FAQ that answers common questions customers ask (use your own or search Google)
03.
Boost Local Authority
Google wants to send customers to businesses it can trust. Here’s how you show Google (and your community) that you’re the real deal:
List Your Business In Local Directories
What to do: Add your business name, address, and phone number to trusted sites like Yelp, BBB, Angi, and industry-specific directories. Make sure your info is the same everywhere.
Pro Tip: Use a service like BrightLocal (an SEO tool that helps manage and build local listings) or ask your marketing company to help submit these for you.
Get Local Backlinks
What to do: Reach out to local organizations (like your Chamber of Commerce or neighborhood blog) and ask to be listed on their website. Offer to contribute a quick tip or guide.
Pro Tip: Even 5–10 local links can give you an edge over competitors.
Ask For Detailed Google Reviews
What to do: When a happy customer leaves a review, ask them to mention what service you did and what city they’re in. Example: “Great job fixing our drain in Colorado Springs. Fast and professional!”
Pro Tip: Send them a quick text or email with an example so they don’t have to guess what to say.
Stay Active on Social Media
What to do: Once a week, post on your Facebook or Instagram with a job update, tip, or shoutout. Link back to your website when possible.
Why It Helps: Google sees this as a sign your business is active and connected to the community.
04.
Conversion Upgrades That Double Calls
Getting people to your site is only half the battle… you need them to take action. These small tweaks can lead to big results:
Add A Sticky Click to Call Button
Make sure your phone number always stays visible on mobile by using a “sticky” button at the bottom of the screen. Ask your web designer or use plugins if you’re on WordPress.
Offer A Text Message Option
Not everyone wants to talk on the phone. Add a “Text Us Now” button using tools like Podium or GoHighLevel.
Use A Simple Lead Form
Put a short form (name, phone, service needed) at the top of your page. Title it something easy like “Get A Fast Quote.”
Respond Fast - Like... Really Fast
Have your site or CRM (Customer Relationship Management software, a tool that helps you manage leads and contacts) text you immediately when someone fills out the form. Call them back within 2 - 5 minutes. Speed wins deals.
Ready To Lock In leads?
Get the full Leadlock Local SEO Playbook now. No fluff. Just clear, easy-to-follow steps you can use right away… even if you’re not a tech person.
