Is a Good Looking Website Important in Order to Rank?

The one trend that most business owners know about is that their potential customers will most likely find them online first. So if your business doesn’t have an established web presence then you’re already behind the eight ball. 

Moreover, if your website is designed in such a way that doesn’t ultimately convert to sales, then what’s the point? It’s not enough to just slap up a website, It has to visually attract customers and be optimized so that it appears higher in rankings, which increase your traffic. 

When people think of what makes a “good website”, it’s aesthetics definitely plays a role in how people feel about it, but does that matter to website rankings? As a matter a fact we’ve found it most certainly does. User experience is weighted very high in regards to where search engines will place your website. 

If your website looks like it hasn’t been updated in a while or maybe a color scheme you would have seen on an episode of saved by the bell, there’s a good chance you’re also not on page 1. There is no way we can stress enough the importance of having high quality images and content on your website, that are also visually appealing. Also things like buttons and links functioning properly instead of going to dead pages that don’t exist. 

Having a great looking website will also keep people interested in what you have to say. Sure your content may answer the question that the searcher had, but has your website enough beauty to keep the users engaged enough to stay on the website? This is an important question, if you answered no then you’ll probably notice a drop in rankings since people simply aren’t interested in staying on an ugly website (no offense) and you’ll want to revamp or update your website to the latest tools available to bring everything together. Even if you’re just unsure on where you stand up against your competition, give us a call and we can take a look. (719)219-7151